top of page

MIKE

MONZON

SUMMARY

I have extensive expertise in marketing B2B SaaS platforms. This experience includes marketing cybersecurity, anti-fraud, and brand security solutions, having worked at Symantec, PWC, EY, along with several other security startups throughout my career. 

Screen Shot 2020-11-03 at 9.29.02 PM.png
Screen Shot 2020-11-03 at 9.29.10 PM.png
Screen Shot 2020-11-03 at 9.29.15 PM.png

EXPERT

Seasoned product marketer with over two decades of experience in the B2B enterprise software space. Successfully launched enterprise products into global markets and achieved growth of over 250% in annual recurring revenue (ARR)

STRATEGIST

Strategic thinker renowned for crafting effective go-to-market strategies for SAAS companies within highly competitive B2B segments, leading to two successful liquidity events

LEADER

Accomplished leader with a track record of mentoring product marketing teams and leading cross-functional collaborations. Built trusted relationships with sales, product, engineering, marketing, and service teams, consistently earning feedback ratings averaging greater than 4.5 out of 5 points

ACCOMPLISHMENTS

​

  • Assisted in pioneering a new product category

  • Established high-performing product marketing teams from the ground up

  • Developed and championed a segmentation model to steer product strategy

  • Formulated distinctive go-to-market plans that boosted sales

  • Designed global sales enablement and training initiatives

  • Established competitive intelligence and communication platforms

  • Elevated Annual Recurring Revenue (ARR) and renewal rates

  • Sustained a strong reputation and standing with analysts

  • Revamped the portfolio of enterprise technology and services

  • Initiated voice-of-customer programs to refine messaging and positioning

  • Successfully positioned and sustained products as Gartner Magic Quadrant "leaders"

SKILLSETS

Responsible for developing multi-product, multi-buyer, multi-geo, and multi-industry marketing strategies and executing them effectively. Areas of expertise include:
 

  • Go-to-market strategies

  • Messaging development

  • Competitive analysis

  • Sales training programs

  • Buyer personas creation

  • Product naming strategies

  • Market requirements analysis

  • Identifying market opportunities

  • Market segmentation

  • Defining solutions

  • Demos

  • Voice of customer programs

  • Process improvement initiatives

  • Sales enablement strategies

  • ROI analysis

  • Market sizing assessments

  • Website redesign projects

  • Win-loss analysis

  • Pricing and packaging strategies

  • Positioning development

  • Enhancing end-user adoption

  • Creating marketing collateral

  • Defining product mission/vision

  • Developing sales decks

​

​

WORK SAMPLES

​

​

bottom of page